Layerly: proposed same-domain business-transition worksheet

This is a planning template, not a completed audit or ranking guarantee.

BUSINESS DECISION
Current offer:
Previous offer:
Retain/change domain rationale:
Evidence reviewed:
Unresolved brand, history or access questions:
Owner and review date:

ONE RECORD PER OLD URL
Source URL:
Previous purpose and evidence:
Current response and content:
Useful to maintain? Why:
Genuine replacement, if any:
Proposed keep/redirect/remove decision:
Implementation owner and approval:
Retest date, final destination and status:
Google indexed inspection/crawl date:
Observed selected canonical:
Unknowns:

REPORTING PERIOD
Website publication timestamp/time zone:
Search Console property and search type:
Reporting dates in source time zone:
Current/incomplete dates excluded:
Classification rule version:
Historical-topic clicks:
Ambiguous brand clicks:
Current-service query clicks:
Unassigned clicks:
Filtered query/page evidence:
Stored enquiries / qualified conversations / collected receipts (separate counts):
Changes and alternative explanations:
Next observation date:

Guide: https://layerly.net/insights/search-traffic-business-intent/