SEO PROPOSAL COST COMPARISON
Proposed planning worksheet, not a market benchmark or results forecast.

One copy per supplier, then compare the same scope and period.

Business/service:
Market and language:
Affected pages/templates:
Required work and exclusions:
Shared planning period:
Currency and tax basis:
Proposal date/version:
Supplier:
Evidence file or quotation reference:

COST REGISTER
For each row write amount, payment date, scope, evidence and status.
Statuses: included / separately priced / optional / unknown.

Initial investigation:
Setup and initial implementation:
Monthly supplier fee x months in planning period:
Separate developer/design work:
Technical or language review:
Third-party tools/other approved purchases:
Notice-period payments outside planning period:
Handover charges:
Other exclusions:
Deposits and invoice credits (avoid double counting):

A. Cash payments inside shared period:
B. Minimum total payment obligation under actual proposed terms:
C. Internal hours inside shared period:
D. Optional planning value per hour:
E. A + (C x D), with internal time explicitly separated:

Do not add A and B: they can cover overlapping payments.
If any material cost is unknown, A and E are incomplete subtotals.
Use zero only when zero cost is confirmed. Leave optional purchases outside the base total until approved.
For multiple currencies record the rate assumption/date and preserve original amounts.

DELIVERY CAPACITY
Approver and hours available:
Implementer and release slot:
First batch of pages/work:
What the fee excludes:
What triggers an extra-cost approval:
Who can approve that charge:

CONTINUATION AND EXIT
Minimum term:
Renewal and notice terms as supplied:
Payment schedule:
Handover deliverables and access:
Tools/subscriptions retained by owner:
Review date and evidence to collect:

DECISION
Approve defined work / clarify / reduce initial scope
Reason:
Critical unresolved amount or dependency:
Person who resolves it:
Next review date:

SELF-CHECK USING THE ARTICLE'S FICTIONAL INPUTS
A: 300 + (600 x 3) + 600 = 2700 cash; 12 x 40 = 480 valued time; total 3180.
B: 0 + (800 x 3) + 0 = 2400 cash; 6 x 40 = 240 valued time; total 2640.
Sensitivity: B with 12 internal hours = 2400 + 480 = 2880.
These numbers test the arithmetic only. They are not real quotes, market prices or expected results.