SEO · AI search visibility · Editorial outreach

Built to be found.
Layer by layer.

For industrial and technical companies whose buyers search before they call. We fix what search engines and AI assistants need to find, read and trust your site, then earn mentions from sources your buyers already read.

How the work runs

Five layers, in order.

Each step builds on the one before it. This is how a project runs, not a forecast of where you will rank.

  1. 01

    Baseline and plan

    We record where the site stands today: technical health, key pages, competitors' structure, and how one AI engine answers questions about your field.

    Audit or Sprint Plan
  2. 02

    Technical foundation

    Crawlable, indexable, with clean structure. Nothing climbs on a broken base.

    Sprint Fixes
  3. 03

    Content

    Pages that answer an engineer's or a buyer's question better than what they find today.

    Sprint · Monthly Pages
  4. 04

    Editorial outreach

    Relevant publications, associations and partners, contacted by a real person. Every site is checked before we reach out.

    Monthly Mentions
  5. 05

    AI search signals

    Structured data, clear company information, and a limited, repeated check of how AI answers describe you.

    Monthly Report
Measured.

The goal is more visibility in search and in AI answers. Nobody can promise a position, indexing, a publication or an AI citation. We show what changed, what didn't, and what we would do next.

Who we work with

Built for technical companies.

Main focus

Industrial and technical companies

Manufacturers, engineering firms, technical suppliers and B2B service companies with real expertise that their website does not yet show well.

Limited

SEO agencies

Agencies that need editorial outreach or AI search checks for a client. By individual proposal only, when it fits our capacity.

Markets

Armenia and international

We work with companies in Armenia and outside it, in separate price lists: USD for international clients, AMD in Armenia.

Services

Three things, done properly.

A small studio with a narrow focus. No web design packages, no social media retainers. Just the layers that support search visibility.

01

SEO and AI search visibility

Technical fixes, clearer pages and structured information, so search engines and AI assistants can reach and describe what you do.

How it works
02

Editorial outreach

Mentions and links from publications and associations that fit your field, with every site checked by hand first.

Our vetting standard
03 · Website check

Website check

Run a limited technical check of up to five public pages, with measured observations and evidence.

Check your website

Pricing

Clear starting prices.

Test prices for early clients. Scope and price are confirmed in writing for each client.
MarketAuditSprintMonthly
International$350$1,000$1,250per month
Armenia60,000 AMD200,000 AMD180,000 AMDper month

The audit is optional. If you already know what you need, you can start with a Sprint.

What each option includes

AI Search Lab · Experiment #1

Can a repositioned brand on an old domain reach search and AI answers in 60 days?

Planned baseline date: 27 October 2026. The actual start has not been confirmed, and no measurement data has been published.

See the plan and status

Farshid Ghaffari, founder of Layerly

Founder

You work with the founder directly.

Farshid Ghaffari reviews your site, checks every publication before it is contacted, and answers your messages himself. Based in Gyumri, Armenia.

Start here

Send your site. Get a straight answer.

Tell us about your site and what you need. We reply with whether an Audit or a Sprint fits, and what it would cover.

Request a human review