Layerly field notes

Practical guides to website diagnosis and search visibility.

Evidence, decision guides and measurement methods you can use in your next website review.

Website operations

Where website enquiries disappear: a diagnostic guide from click to sales inbox

Trace website enquiries from form submission to saved record, notification and sales inbox. Diagnose failures and verify the correction with a controlled test.

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Technical SEO

Noindex and canonical: a decision guide for three common SEO audit findings

Work through three SEO audit scenarios to decide when to keep noindex, correct a canonical or investigate conflicting search signals.

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AI search measurement

A 60-day protocol for measuring AI search visibility

A practical protocol for tracking AI mentions and citations with fixed questions, explicit counting rules and a 60-day observation log.

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